Client - Adam Ridgeway
Tasks - Art Direction, Branding, Web Design (desktop & mobile), Printed Collateral.
A designer working on their own personal identity is always a difficult brief. For myself, I wanted to express my individual viewpoint on design. I believe in clear and effortless communication design. Design which is so easily understood and digested that full attention is focused on the brand, product or service itself.
The identity developed for my personal brand is a cohesive system that reflects my role in the process. I am a purveyor of identities and visual systems, therefore intended to project myself as a neutral ground; a blank canvas void of any agenda or bias. I approach each task with a clean slate and deliver the best possible outcome for the client.